Sadie Baron, Chief Marketing Officer at TLT and also a highly sought-after consultant, specialises in crafting and amplifying distinctive brand narratives that resonate and deliver impact.

With over 25 years of marketing expertise—including eight years as Chief Marketing Officer at Reed Smith—she has led high-performing strategies that consistently set teams apart from the competition. A natural collaborator, she builds environments where people are empowered to contribute, enabling teams to achieve meaningful, lasting results.

Dynamic, driven, and highly energetic, Sadie combines pragmatic thinking with bold, innovative ideas. Often described as “off the creative scale,” she brings a rare balance of originality and emotional intelligence, allowing her to lead effectively at the highest levels. Her distinctive blend of strategic vision and interpersonal insight makes her an invaluable partner across any organisation.

Alex has a wide portfolio of skills spanning campaigns, comms, PR, marketing, copywriting, management, rich media, events and presenting thanks to an extensive career in marketing and business publishing. Aside from in-depth knowledge of the legal industry, he has also worked on a series of bespoke brand collaborations and events with major institutions including Linklaters, PwC, Freshfields, DLA Piper and Reed Smith.

Former roles include Head of Content and Digital Marketing, Herbert Smith Freehills Kramer, and Editor-in-Chief, Legal Business and The In-House Lawyer magazine.

Ed Blum is the founder of Tin Pan Productions, a boutique video agency working with some of the world's leading law firms. A BAFTA-nominated filmmaker and ex-BBC Producer, Ed combines high-end creative storytelling with a deep commercial understanding of how video performs in complex, regulated environments.

A recognised thought leader in video strategy and communications, Ed specialises in helping legal firms use video to drive measurable outcomes - from brand trust and thought leadership to client engagement and internal communications. He was invited to speak at the Vimeo London Summit 2024 on why professional services must embrace new video technologies to remain competitive, credible, and relevant.

Ed is particularly focused on what a modern video strategy looks like for law firms, from getting partners and fee earners in front of the right audiences, to building the internal infrastructure that makes video sustainable, compliant, and commercially effective.

Laura Klysz is Global Head of Marketing & Communications at Simmons & Simmons, where she leads the firm’s global brand, flagship campaigns, and communications strategy.

Laura is known for pushing creative boundaries in legal marketing, with a particular focus on thought leadership and immersive storytelling. She works closely with senior leaders to build their presence in the market and to create content that resonates with both clients and wider audiences. Her approach centres on blending creativity, technology, and insight to deliver work that stands out in a crowded market—helping position Simmons & Simmons as a next-generation law firm.

A trusted advisor to senior executives, Will brings deep expertise across the full communications mix - including PR, social media, internal communications, stakeholder engagement, crisis management, and thought leadership. This includes extensive experience supporting leadership at major international law and professional services firms, shaping strategic key messaging, and directing multichannel campaigns that protect reputations and drive engagement.